If you had someone in your business who had built what you're building, in your industry, at your stage, how fast would you grow?
Fraction started with a simple observation. Early-stage founders needed senior GTM help long before they could justify a senior salary, and the advisory firms circling them charged fees that made the problem worse, not better. Most firms diagnose the problem and leave the doing to someone else. We go from idea to execution, with senior operators who have done it before working inside your business, because speed to market is what wins market share. Not months working out what to do, then months doing it.
Working with us feels like adding to your own team, because that's exactly how it is. Our GTM operators deliver the work, and the business behind them helps open the doors: client and ecosystem introductions, our partner portal and the rest of our network. Our number one goal is to see your business grow and take on the world, so we back the operator and your business equally. Whatever access Fraction has, you have too.
We're working alongside amazing founders to date, and we're building relationships with capital partners, ecosystem players and accelerators across Australia to support the right founders when they need it most.
Get to where you're going faster, with fewer expensive mistakes along the way.
How the commitment compares
You choose the cadence that fits the business, not the other way around. No equity, no lock-in contracts, just the cost of the operator’s time.
The operator who diagnoses your go-to-market is the one who executes it with you, with Fraction running everything around them, for just the cost of the operator’s time. Specifically:
Some founders want the go-to-market designed first. Others want the operator in the seat from day one. Either way, it is the same senior operator working with you.
Talk to us about a GTM BuildA focused project to diagnose where the business is today, design the go-to-market and build a costed plan with the first 90 days ready to act on. Led by a senior operator from your sector, with the length, outputs and fee agreed upfront.
The operator executes with you, inside your team within days, a few hours or days a week. Month to month, with no equity and no lock-in, just the cost of the operator’s time.
A GTM Build can lead straight into an operating-partner engagement with the same operator, so the person who designed the plan carries on to deliver it.
We match on sector and stage, so you get someone who has solved your problem in a business like yours. Here is a glimpse of the range on our bench across revenue, marketing and partnerships. Every engagement starts with a diagnosis of the business, then a match against the operator who fits.
A regional function grown in four years by one of our operators. That is the kind of person we put in the seat.
Grew a regional function from $500k to $25M in four years, standing up local infrastructure and enterprise-grade compliance along the way.
Led a major APAC market entry to over 50% of new business in year one, then scaled a venture-backed team from 20 to 150+ people.
Built and scaled alliance and co-sell partner motions across APAC from scratch, including GSI and hyperscaler relationships for tech businesses entering new markets.
From pre-seed to Series B. If revenue, marketing or partnerships is missing or slowing you down, we have an operator who has solved that exact problem before.
Talk to us about your businessThe right operator in your corner now saves you 12 months of trial and error. We put people in who have built this before.
We build the revenue, marketing and partnership systems that let you scale with confidence. The kind that hold when headcount doubles.
We diagnose the real GTM bottleneck, bring in the operator who's unblocked it before, and get you moving again.
We can deploy a coordinated team of GTM operators simultaneously. One engagement, one goal, team rate pricing.
We build the go-to-market leadership acquirers and investors expect, and support the permanent hire when ready.
An experienced operator is inside the business within days, so revenue doesn't drop while you find the right permanent hire.
The honest comparison. Including where we go further than a marketplace that hands you a directory and leaves you to figure the rest out.
| What you get | Full-time hire | Consultant | Marketplace | Fraction |
|---|---|---|---|---|
| Senior-level expertise | ✓ | ~ | ✓ | ✓ |
| Embedded inside your team | ✓ | ✗ | ✓ | ✓ |
| Hands-on execution, not advice | ✓ | ✗ | ~ | ✓ |
| We diagnose the gaps first | ✗ | ~ | ✗ | ✓ |
| We guide the match together | ✗ | ✗ | ✗ | ✓ |
| Flexible, adjust as needs change | ✗ | ~ | ✓ | ✓ |
| Affordable at growth stage | ✗ | ~ | ✓ | ✓ |
| Clear path to permanent hire | ✗ | ✗ | ✗ | ✓ |
The Fraction difference: Consultants advise and leave. Marketplaces hand you a directory. A full-time hire takes six months and $200K before you know if it's working. We put in operators who've already done what you need done, embedded in your team, moving from day one.
We diagnose the gap, bring in the right operator, and stay close throughout. Not advice and goodbye.
Full breakdownDeep-dive into goals, gaps, and the 12-month plan. We find the highest-leverage gap and tell you honestly which function to move first.
Someone from our team who has solved this exact problem before. Not a directory to scroll. You meet them first, with full context.
Your operator embeds as a real member of the team, on the hours and days that fit your business. They own the function, drive growth, and move fast because they've done it before.
When ready, we define the permanent role, bring the right hire in, and onboard them into a function that already works. Or the operator stays if that's the better call.
Every operator on our bench is a go-to-market specialist. We'll tell you which function your business needs most, or deploy several together as a team.
View all servicesSales playbook, pipeline systems, and forecasting so growth is predictable, not accidental.
Brand positioning, demand generation, and channel strategy that turns spend into measurable growth.
Alliance and co-sell motions, GSI and hyperscaler relationships, built from scratch or scaled up.
The operating rhythm, tooling and revenue systems behind the go-to-market motion, not general ops.
A free 30-minute call. We'll understand your situation, identify the highest-leverage gap, and tell you honestly if Fraction is the right fit.